Snapchat: from sexting to success

Snapchat is gearing up for a strong IPO. Snap Inc. is aiming for a valuation of $ 16 billion. Already a lot more than 3 billion Zuckerberg have wanted to pay in 2013. And a good thing, if it had succeeded, Facebook would now have the 5 most used apps in the world.

Investment advice you will not find it here; Paul D’Hoore and I have other interests. What I want to do it? How Snapchat no ball attracts the established rules. Moreover, it seems that CEO Evan Spiegel handbook “Building a social network for dummies” had read and decided to do exactly the opposite.

And with success: 160 million people use the media daily to put more than 2.6 billion videos and photos. Yet Snapchat is considered by many too often dismissed as a frivolity. Presumably because they do not understand.

The most striking of the medium is its volatility. Where companies like Facebook and Google retain any brain fart till the end of time, disappear “Snaps” just (after 1 day public, even after one time among friends). It made the medium of Snapchat for immoral piquancy.

But for silly selfies, including rainbow vomit filters and rabbit ears. The volatility was quite a relief. Your life artificially sprucing up so that it picks up right on your Facebook or Instagram profile, eventually became a suffocation.

Your life artificially sprucing so good picks on your Facebook or Instagram profile was a choking in the long run. That is the core: Snapchat does not turn around document (superficial), but communicating. And as happens in life, it is often quick and dirty, then styled and ready for a fashion magazine.

On Snapchat allowed the messy, as long as you share. Immediately why the app opens on the picture screen, or why the company launched the Spectacles sunglasses with a camera in it.

For companies and brands that carelessness meant an entire adjustment. Done with polished mass. Authenticity and dialogue were the norm. And that gets a panic attack for an untraceable message of 10 seconds. Many marketing manager.

Media companies also scratched serious in her. The customary formula, “click magnet entitled + textual article photo” proved obsolete. Instead, it was balled and visually. Publishers in the Discover section therefore work with special editors (eg. To vertical video), but in exchange have loyal viewers every day glued to their screens. A much needed breath of fresh air in a sleepy industry.

Also live coverage was put upside down: no longer journalists (and their camera crews) our window on the world, but Snaps that bring people together into one story. A bit like Twitter, but on visual steroids.

A final commandment what snapchat spy: ease of use. For many years, user experience (rightly) a dogma for people who design software. Everything has to be intuitive, clear and simple. Not so with Snapchat. It’s like Cirque du Soleil for your fingers where you swipet it’s a delight.

Explanation of this interface squirming? The media would use it harder for an older audience, and therefore less visible, some young people be able plums. And strongly supported by hidden gestures makes the social network instant insiders. Which can then at school or at the coffee brag about their Snap-skills.

Some nuance to that last point at issue. The Snapchat interface slowly begins to conform. The network will include more input at older audiences. And teams on Facebook, Messenger and Instagram copy to your heart and shamelessly what their yellow competitor. (Wipe once again vertically or horizontally through Instagram or Messenger.

That brings us to the biggest challenge for Snap Inc. The competition, the success of Snapchat could include long-underrated or not at all, this success formula now takes just indiscriminately. Instagram Consider: the platform has now also added Stories (vanishing videos) (and Facebook coming soon). That hurts: the rapid growth of Snapchat leveling just as quickly again in recent months.

Snapchat or the sky-high expectations (which are only higher in an IPO) may redeem, remains to be seen.

Audi A8

Audi A8

Audi is one of the most luxurious and performance car manufacturers. Bavarians are proud ranges occupying important places in the house tops, ranges such as Mercedes, BMW and Audi. Audi is a subdivision of Volkswagen. Audi has a colorful history compared to its rivals. Audi was a rather dangerous opponent in the category Sport. In 1993 Audi presented two sports cars: Audi Avus quattro Spyder and Audi.
Audi was first launched in July 1910 manufactured in factories in Zwickau. Perhaps many have wondered where the inspiration badge manufacturers, four overlapping circles. They represent four brands of Auto Union members. The first circle represents the Audi, the second circle represents the DKW, third circle represents the Horch, and the fourth circle represents the Wanderer. The logo symbolizes their fusion. If we think better, period 1910 – 2016 represents a period full of evolution, a period in which Audi has evolved a lot and saw this. If we make a more detailed comparison should be between the first 1910 Audi A8 L and the new generation Audi in 2015. You can see the developments that have occurred over the years. The new Audi A8 L Sport was launched in the US. The new model comes with a more advanced than the previous version, with a 4.2 engine that develops up to 450 hp. All A8 models feature 8-speed automatic transmission, the first sedan that generalizes this box.
The 2015 has a new look, is the fourth generation body weighing just 230 kg. And the back has a new look with LED taillights. Bi – xenon headlights are standard on the entire range. The new special features include variable direction the sport package, new systems of assistance and an 8-inch color display. Audi A8 L comes Inside the Executive and Luxury packages, bringing adjustment to seats on 22 directions. It shows a quality leather seats, Valcona, a panoramic roof covered in Alcantara and accessories.
New generation A8 L is up to the standards VR9, the highest level of protection they can give a car a man. Resist bullets and explosions. If only this year that were removed resistant models bullets and explosions, I wonder where he got Jason Statham in Transporter car. Many drivers opt for Audi A8 because it is more responsive than other models, offering more grip all-wheel drive. You can go alone up to 65 km / h and if alone. To achieve this high level of protection, Audi has worked in many they say, a car company secrets strengthened in areas where they have problems with special aluminum alloy, high strength steel and aramid fiber. This car seems to be a bunker in case of war. In the trunk of an armored box that offers communication with the outside, a fire extinguishing system and even a package that offers fresh air in case of gas attacks.


Model armored Audi A8 dipsunde two engine versions: 4.0 TFSI V8 FSI 435 hp and 500 hp W12. For security reasons and because the properties of the tires, the car will be limited to 210 km / h. Fuel consumption varies between 10l and 14l / 100km. These versions will be available from spring 2016.
Rumor has it that at Audi not yet determined the launch of the new Audi A8. Rivals Mercedes S – Class is successful, and BMW is preparing and he be successful with the new 7 Series model Audi will not stay away so it would delay the launch in 2016 and will leave the next generation A8 to be expected . Release is banal reason of the delay, saying they still have to work on electronic gear system architecture. The real reason is competition in the market.
Although I think Audi would not stand out as model not sold compared with other models. Eventually, Audi A8 L shows the highest degree of protection they can give a car a man. And no prices are not excessive, are accordingly. Depending on the engine, Audi A8 price ranges between $ 70,000 and $ 140,000.